Dress of the Year 2010

Famous dress is Westwood bound for new display
8 April 2011


The latest addition to the famous Dress of the Year event will be place at Bath & North East Somerset Council’s Fashion Museum on Friday 8th April 2011.


The Dress of the Year 2010 has been chosen by eminent British milliner Stephen Jones, the first fashion designer to make the selection since the scheme first began nearly 50 years ago in 1963.


And the designer chosen for the Fashion Museum’s Dress of the Year 2010 is Dame Vivienne Westwood.


The dress that Stephen Jones has selected is from Vivienne Westwood’s Spring / Summer 2010 collection, a pale olive green ribbed shot silk dress, a seemingly demure dress made from what appears to be ripped and torn panels of fabric, but which are in fact carefully and cleverly cut so as to give an effortless de-constructed couture look .


Stephen Jones, selector of the Dress of the Year 2010 says, “The Dress of the Year at Bath Fashion Museum is the most innovative and unusual event in the World of Fashion. Since its inception in 1963, it has been chosen by Fashion Journalists, and in 2010, I had the honour to be the first Fashion Creator to be asked to pick the dress that will go on display.


I studied the Dresses of the Year from Mary Quant (63) to Antonio Berardi (09). I was amazed to see that fashion doyenne Vivienne Westwood was not represented in the collection. As possibly the greatest designer of our times,  it was my choice, even my responsibility to address this.


I have chosen this dress from Vivienne’s spring summer 2010 collection. For me it represents the junction in her design oeuvre; the revolutionary ripped hems that she was the first to create 35 years ago in her punk clothing at her shop ‘Sex’, and her study of the ladylike design codes of the British Royal Family that started in 1985. The precious bicoloured taffeta is draped in a radically unique manner which hints at decorum but with an underlying sexuality that is at the heart of Westwood’s design.


This dress is striking for its beauty and individuality but above all its the essence of the creativity of Dame Vivienne Westwood.”


Fashion Museum Manager, Rosemary Harden commented “Vivienne Westwood is arguably the UK’s most famous fashion designer, and certainly the name that everyone studying or interested in fashion wants to see more of. Now, everyone can, by visiting the Fashion Museum here in Bath and seeing Stephen’s choice. This is a brilliant Dress of the Year, for 2010, and Bath & North East Somerset Council is grateful to Stephen Jones for his inspired selection, and to Dame Vivienne for so generously donating the dress to the museum.  The de-constructed dress will now take its place alongside the other great names of fashion which are  represented in the Dress of the Year collection”.


In a recent interview with fashion writer Iain R Webb, Dame Vivienne Westwood talked about her approach to  fashion:


“I think my clothes are heroic. They always want to cut a figure and have fun if you like; they amuse me.”


“I’m always finding quick tricks like pre-shrunk georgette is a very useful fabric sometimes and I use that quite a lot, you can use it double and you don’t have to do a special hem and I was ripping it because it was very attractive ripped. So you get this couture effect in a tactile way.”






Notes to editors


Stephen Jones’ Biography:

Jones, who was awarded an OBE in the Queen’s 2010 Honours List for his services to Fashion, makes the perfect arbiter as during his career he has collaborated with almost every A-list fashion designer including Jean Paul Gaultier, Marc Jacobs and the House of Christian Dior. His hats have been worn by everyone from Boy George and Beyonce Knowles to the late Princess Diana.  

Attached image: Dress of the Year 2010 designed by Dame Vivienne Westwood.


For more images contact Maggie Bone, Museums Publicity Officer, 01225 477736, maggie_bone@bathnes.gov.uk


For more information contact Rosemary Harden, Fashion Museum Manager, 01225 477282, rosemary_harden@bathnes.gov.uk